What’s your budget?

Today, we are going to answer a question that I received at the agency. How do I determine my marketing budget? Well, I think I want to open up with a little fun. So we’re going to play our teaser in this episode while we do that. Why don’t you go ahead and hit that like, and subscribe button there?
Hello, Straight Shooters. That’s right. Today we are tackling a big question. The scary question of money. That’s interesting. How many people. Are scared to talk about money. You know, it it’s a necessary part of owning a business, but you know, you’re, you’re right.
It’s, it’s scary to folks, you know, I just did a sound off on my show for those of you that might not know. I have a weekly little social media show called marketing with the misses that I’ve put on marketing with the misses. That I put on reformation productions, Facebook, and YouTube pages each Wednesday.
Anyway. So last week I talked about this in a different way that we’re going to talk about it today, but I’ll bring it up just the same. I am a member of several small businesses, Facebook groups, and every time I see a question on there that is asking for free or cheap logos websites, it both confuses and angers me.
People seem to understand that they need to invest in a good electrician or a plumber or a good mechanic. This is going to work on their daughter’s car. But for some reason, they think that marketing is an area that they can cut corners for their business. I don’t get it. Well, I think that you know, a lot of people are just in denial.
Or maybe they are just uneducated in their understanding of just how important marketing business communications is to a business. Seriously, any business book or business course that you take or CEO that you interview is going to tell you that it is paramount, that you market your business, it can make or break.
Any company. Now, when you go to apply for a business loan, what are they going to ask you for? They’re going to ask you for a marketing plan. A very detailed marketing plan because it is so important to that business being successful that they want to see that you have, a plan, a marketing plan for what you’re going to do so they can make sure they get there.
It’s actually one of the three legs of a successful business, right? I mean, do you guys remember the episode with Benny Santa Romana from the SBDC? Of course, you do, but today we’re going to assume. That you already know that, that you already know and understand that you have to invest in your business in that marketing is either the number one or the number two business discipline to do that, depending on who you ask.
Okay. Well, what’s the other one. Operations. That’s where you work on the actual delivery of the product or service. Some professors will call it productions instead of operations, but it’s, it’s the same thing. Marketing is where you, you know, tell the world about your business, why they should choose your business product or service in the marketplace.
It’s the art of creating influence in the marketplace. How are you going to interact with other people? How are you going to present yourself to the world in a way that will motivate them to then choose to do business with you? Well, yeah, both of those are pretty important. Yeah. And depending on the industry that you are engaged in, it can be, like I said, either number one, Or number two, but today we’re going to assume that we or someone in your history has made that lesson, that communication and communicating your business is of the utmost importance.
Absolutely clear. And if you don’t know that, reach out to us and we are happy to talk to you about it. It’s important as a business owner. And I agree not understanding the importance is a factor, but I think there’s more than that. Well, for whatever reason, and I agreed there are definitely more than one.
And statistically, because you know, somebody studied this, it’s a big enough problem that studied this out. 50% of all small businesses don’t even, they have a margin plan, 50%, 50% cook, according to studies by, you know, the powers to be. And 86% of all of the respondents to the study.
Really want to focus on things that aren’t marketing. They want to do other business activities, right. Rather than looking at their communications or marketing duties that they have for their business. So I think preference and focus. Are more reasons, I suppose. And while I do agree that they should focus on their core business and then outsource their marketing to professionals, you cannot just simply ignore it is the too important view to just ignore how you’re going to communicate your business.
And when it comes to money, I think a lot of it has to do with them. Not understanding, and it’s not what they do. They don’t do marketing. Right. So beyond that, I think that when business owners are asked for their budget, they find it difficult. To answer. And that’s, I think for a few reasons if it’s a small business, those can be very private numbers, right?
And they’re worried about judgment, judgment about how they make as much as they do, or judgment about how they make as little as they do because a lot of small business centers don’t see the difference between their personal money. And their business’s money there. You know, the business entity as itself, even though, you know, the government makes us set it up as a completely separate person than yourself.
A lot of, a lot of business owners still, you know they are confused that the money that they become personally attached to what’s going on with it. So it’s very personal to them and they keep it very close to the vest. And that it makes it uncomfortable to talk about money right now, publicly-traded businesses.
It’s all public record. So there’s a less personal attachment to discussions of money because it’s not really their money. Right? There’s attachment to, you know, being successful as a company and to grow your company, but not as much the actual individual numbers themselves. So that’s one reason another reason would be, and I’m going to kind of speak about this through the lens of a marketing executive.
Cause that’s what I, yes. Now it’s different in other industries where people might ask you for a budget or something. But when you’re talking about a marketing budget, another reason that it might be difficult. Is centered around fear. They have a fear of being taken advantage of they think, well, if I tell them how much money I have, they’re going to spend it all.
And when it comes to marketing and your marketing budget. Yes, sir. That’s true. That’s why you give them absolutely. And it shouldn’t be, be scary. You should know that going in as a marketing professional, it’s my job to instruct you as to the best ways to spend your marketing budget in ways that will be most effective for the company’s growth and success in the most efficient.
Or the bottom line. And it’s really hard for me to do that if we don’t have the budget numbers, but you should know when you tell me those numbers, I am going to do that my best to figure out how to spend it all. Yes, no surprises which is why you must be absolutely honest with that number.
Don’t tell me a budget that you can’t afford. No one will end up happy that way if you do that, but at the same time, the more you can spend, the more you will be able to do. Right. That budget is what fuels your activity. So the more budget you have, the more activity you will be able to do in the marketplace.
So don’t tell me a number that’s too high that you can’t afford it, but don’t tell me a number that’s too low either, or it’s going to limit your options. So just be honest, which brings up my next thought on why people find it difficult to answer. Okay, salesmen. Salespeople to be politically correct?
Yes. People are very leery of salespeople and that comes from a long history of commission salespeople that have led their prospects. So stray to make the percentages. That was in their commission. Now at an agency, we don’t have hard costs that are marked up by commissions. For the most part, we work very similarly to the way that a law firm works.
We work. By the hour, the cost of our services is completely dependent on how much time it takes to accomplish the work for you. Plus any hard costs that might be involved, but there is no commission. Our new business professionals will not chase you down, looking to meet their commitments. They are here to help you and to facilitate strategic consultation, creativity, and success for your company, they serve not to sell.
Right? So if you buy a house, the salesperson gets a commission. If you buy an engagement ring, the salesperson gets a commission. If you buy a car commission, but. Working with the agency, not commission. Correct. The only difference is with a media buy media buying has a standard 15% commission that’s been around for years and years.
And it’s paid to the agency from the media, not from you, not from the client. So it’s really more like a referral fee, but they call it. A commission would cost you the business owner the same either way. Now some media have tried to shortcut this age-old way of doing business with agencies.
But professionally that’s how it works. It is a commission that is paid. From the media, not from the business owner. And they kind of do that as a thank you for choosing my paper instead of my competitor’s paper. Right. Even though we don’t do it for that reason, we would do it based on your readership anyway.
All right. So another reason that people are uncomfortable. With giving out their budget. We run into this quite a bit. So just so folks kind of understand why they may be feeling this way. That’s kind of why I’m going through this. So if you feel uncomfortable, You can kind of, these are the reasons that I’ve seen why you might be feeling uncomfortable.
So don’t be scared that you feel uncomfortable, but people, another reason people in our society are used to having everything, being a transaction-based sale, right. Everything is transaction-based. So it’s, I give you this amount of money and you give me this item in return. And because of this conditioning, they look at how much does a bottle of ketchup costs instead of looking at how much does it cost to feed my family for the year.
Month or week, but in reality, it’s not about that bottle of ketchup. It’s about the whole purpose of what you are trying to accomplish and what’s the best and the most efficient way to feed your family or in this case, your business. And I think it’s largely because people don’t know what all. Goes into that or, or not what?
Not that they don’t know, they, they know the individual pieces, but they don’t think about it in this sort of big picture way. What all goes into feeding your family, what all would be part of that budget? It would be. Filling the pantry, eating out snacks, celebratory meals and dinners and whatnot, little Johnny’s, you know, school lunches your alcohol actually that may go under entertainment.
But it’s all about the big picture and planning. You don’t just go to the grocery store and start pulling things into your cart. Right. You have to know how much money you have and that’s going to help you to select what are your priorities. And what’s going to end up being in your cart. Marketing strategies are very much the same way, so you’re not filling the entire cart full of the hostess, snack, snack cakes.
You don’t have it in your budget. I think that’s a really great analogy. And you know, I love me some analogies. So in light of that great analogy, Let’s first talk about that. What does go into a marketing budget, but before we do that, let’s take a quick break to hear from some of our sponsors.

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Welcome back, everybody. Before the break, Zachary had given us a great analogy about knowing what goes into feeding your family. And setting that budget. So in light of that, we are going to pick up there and start by asking what actually does go into a marketing budget. And before you said it, you need to know what goes in it, right?
Not necessarily, but I will answer it. But it sounds easy, but it’s a little more difficult than you might think for someone because it’s not a lens that many people look through a lot. But the answer is in the name. We’re looking to figure out your marketing budget marketing. Now marketing is a synonym for business communications, which is communicating your business.
So the answer is anything that communicates your business. Okay. Well, that’s true. I do think it seems a little inadequate like it’s maybe too broad. Okay. So let’s, let’s break it down. What communicates your business? Well, your brand, so things that are related to brand development and maintenance, your logo, right?
So logo, design, updates, that sort of thing, your website. So anything having to do with your digital presence online. Sponsorship like you know, little league schools, organizations, events, expos social media, social media is so for that, we’re talking about the creation and curation of content to post-maintenance, interacting on the platform, all of that promo items and swag.
Cups with your name on them. Yep. Pens, et cetera. T-shirts and any advertising. I think that one’s obvious. Right? So radio spots, print ads, and TV ads, theater, advertising, billboards, postering, digital ads, pod podcasts, wink. Yeah. All of these are, you know, obviously because they are all examples of external.
Marketing right. But there’s also internal marketing. Now that’s things like, you know, recruitment or employer, brand development and help wanted ads, HR-related items that might include, you know, employee orientation, videos, safety, videos safety posters, classes, things related to training and passing on internal information.
Like. You know, newsletters or intranets. Oh yeah. And, and, and you’re right. These are things that people don’t think about. Mostly these would include, you know, investor reports and conferences, retreats, that sort of thing, anything where the business is communicating internally to the employees' management.
Investors, et cetera. Now you used to work specifically within that niche, didn’t you? I did. I worked for a marketing agency that was focused on HR-related in internal marketing as their niche often yeah, You know, it has its own budget and falls underneath the human resources, HR directors control, but with smaller companies, it’s all marketing budget and it’s all under the business owner or CEOs management directly.
But other areas definitely seem to overlap with the other major disciplines. Right. So operations in administrative, in your three-legged stool, right. So it kind of overlaps with them in, in use. Right. And that can be really confusing to some. And I have a list because it’s long.
So there are things like. You know, employee uniforms, grocery, or retail bags or boxes, whatnot office signage in decor delivery vehicles, shipping boxes, invoices, and packing slips stationary the voice messages that comes on your telephone system. Para Espanol, Primo new Baratos the signature at the bottom of company emails.
The fonts are used throughout everything that you do, whether it’s electronic or print communications, right? The look and feel of your lobby. Including the items that you have on display the furniture, the colors, right. Store, layout, and design. If that’s relative to your business or restaurant, all of these things communicate something about your company to people.
You don’t think about it. Absolutely. What a lot of people don’t think about the the the one that is really most, I can think off the wall with all this stuff. As far as people thinking about what marketing is the atmosphere of your office. When somebody walks into your office, what is it telling them?
Is it telling them that you’re warm? In cozy or that you’re cold and calculated. It’s telling them something too busy to look up and say hi. And while we don’t, you know, at a marketing agency, we’re not going to make the furniture. We will advise companies on what they should have according to their brain.
I will say that we make a lot of the artwork on the walls. But it comes into you know, the look and feels that is communicated. So all that stuff matters, right? That’s why for larger companies, small companies don’t do this a lot, but larger companies will have an official font because that font if you remember it.
All about logo design, where we talked about what fonts mean, that logo says something, and they want to make sure that all communications are consistent and they all are saying the same thing. And that comes all the way down, conveying the same feelings, permeate through the office space. And then, of course, The last little group of things that go in your marketing budget, not to be forgotten.
Cause they’re the most important ones to me are consultation and creative production for putting it all together. Right? So this comes from working with the marketing agency. It includes things like strategic development, brand development, management, maintenance, and upkeep. Ongoing consultation, vendor research.
A lot of people don’t think about that, you know having a marketing agency and if you have a marketing agency and you don’t know this they’re going to hate me for telling you, but you can call them to research, all kinds of things that you may want to do that you don’t have to actually do yourself, saves you a ton of time, dealing with all these different vendors, trying to figure out the options and the best cost and all that sort of thing.
And then we have tool creation itself, obviously. Right. And then media buying that I talked about various other things that. That agencies do, but so, so that’s, you know, agency time specifically all said things go into your marketing budget and it’s a lot. It is, it’s something, there’s a lot of things.
Regis McKenna says everything is marketing and he’s right. Everything that communicates to others is relative to the marketing function for that business. So are you starting to see why marketing is such a priority? Why it can’t be overlooked? Because if you overlook it, you were overlooking a huge part of having a business.
It’s also very impactful. Right. Proper use of marketing can influence people to choose, to do business with marketing. That’s sure improper marketing processes are bad marketing. Can drive people away and completely take your business. But I think that understanding what all goes into a budget helps folks to understand its importance and why it’s such a large percentage of running your business.
And it is it’s, it’s not as big as operations from a cost perspective in most cases. But it isn’t small and it shouldn’t be small. It has a lot of responsibility when it comes to your company’s success. Okay. So regarding setting that marketing budget, that magic number. Okay. I’ll tell you the guidelines that you would learn in business school.
First. Okay. And then I’ll kind of break down how it’s actually done. So the rule is, I don’t know if that makes a drum sound.
The rule is 12 20% of your gross income should be dedicated to your marketing budget. Now, eight to 12%. Of your gross income. If you are an established or legacy business that is simply maintaining instead of growing. Your business. So 12, 12 to 20%. If you are looking to grow, right, if you are, have already made it, you don’t feel like you want to grow your business anymore, then you can back it down to eight to 12%.
Of your gross income, but it’s like you make a valid point that this is not a one-time thing. This is a recurring annual budget-making. Yep. Now those are the general rules that have been passed down from Yale or Harvard or whoever. It’s what everyone learns in business school. It may be based on the known success of Coca-Cola by their commitment to keeping a strict 20% marketing budget and then growing to be very, very successful using it.
And for the most part, it works great, but there are some businesses now. That use different percentages dot coms, for example, they have lower overhead and less staff meaning that the operations budget, the operations percentages. Are lower and the marketing budgets are higher because they still have to communicate, even though their operations are lower.
So the percentages kind of get shifted a little wonky. Now we can put some examples of.com that come up on the screen. I think we discussed some of them in the building, the foundation episode of the small business startups series that we do. Yes. Startups should be spending 20 to 30%. In a more aggressive strategy for at least the first few years, particularly if they don’t have their foundation built yet, that’s a, we probably talked about that back in that, in that series, but yeah, there’s a lot of things they need to do before they get to the steady growth of foundational have to stuff right now, 20 to 30%.
That’s now some of these percentages can freak folks out. Yeah, but remember that more than 50% of your business is the communication of who you are, communication of, what you have to offer communication of, why someone would choose you or your business in the marketplace, communication, and presentation of the products that all the services that you provide.
So ipso facto communication is a large part of owning a business. It’s true. It’s true. And it’s not like you just said 50% of the business or the budget is not 50%, so yeah, you’re, you’re doing yeah. Anything less than that’s great. And can we just pause for a minute? I use ipso facto correctly in a sentence.
Sorry. I just needed to throw that out there. Anyway, all of that is true, but just the same. People will run from that percentage. I’ve seen it. I have seen several backup tactics and methods over the years. One is when a business owner tells me what they need insistently if I’ve led them on a, on a different direction or a have a very direction of some sort.
Usually, this is because they are thinking that I have increased things somewhere unnecessarily, or because they’re trying to simplify what it takes to accomplish what they need. Both are the wrong mindset though. You see businesses contract me to tell them what they need to see what they can do within a certain budget.
But if they try to tell me what they need, it often comes out of fear or they are trying to, you know, negotiate. I’m very clear. We are not a vendor. Or retail store where you can just come in and buy stuff. Our service, our services are partner-focused. We work with our clients to ensure that they are successful.
We don’t simply, you know, take orders like a store. Would you want fries with that? But at the same time, businesses do and, and fairly often. They will come to me with something that they are interested in. Or want to consider communicating their business, but when they do that, it is often for other reasons.
Yeah. Like they’ve seen our work and know that we can do a good job for them creatively or tactically, depending on the solution, or they are trying to promote and grow their business. And they are suggesting a good place to start. Right. In which case I will take that information with very high regard because it came from the client.
And then make prioritize recommendations that will fit into their budget. Now I’m okay with either of these, but out of respect for the business community and honoring my position within the industry, I always do my due diligence in providing guidance and advice. Also. To great creative. So you see, it’s just me doing my job.
I’m not, you know, marking things up. As I said, we’re not commissioned, I’m not giving you. Add-ons, I’m simply doing my job and providing you with whatever it is that I think you need. To get where you’re going to go. Now I’ll also tell you if you don’t need anything. If, if you come in here telling me that you want to use QR codes, I am likely going to tell you no, unless you have to have your menu on a QR code on the table.
Right now, our codes have made a little comeback. Well, all that’s awesome stuff, you know. Good, good for you. Nice looking out for the clients and all, but. You know, just to stay on topic. How does that tie in with the budget? Well, when, when people want to, or refuse to provide me with their budget, It makes my job very difficult.
You see, there are some things that business owners need to understand what it’s like to be on this side of the table, right? You, Mr. Business owner will never do all the marketing. There are simply too many strategic options and too many tools that are available for you to do. All of them, you can’t do everything right.
And that budget is necessary to define the room that I’m going to work in. With that budget. I have parameters that can then narrow down all of those options that are out there. And then I could select what is best, most effective, most efficient in the business’s unique situation. And all businesses are indeed unique budgets.
Aren’t about determining profit. They are about setting boundaries but to understand that you have to trust. Your marketing consultants, because like I said, nothing is off the shelf. Every strategy, every tool is designed specifically to the client’s brand goals and needs to work specifically for them and their targeted customers.
So you can’t just go into a store and look at how things are priced because those things don’t exist yet because they’re made specifically. For you. And so that, that brings in a trust issue because people are used to comparison by. Okay. So how do you show that you are a trustworthy person to a prospective client?
Well, I am trustworthy. It is in my making and I hope that other people can see it. Okay. Yes, I can see it. How do you show it? Well, I share with them my knowledge experience, my understanding regarding how marketing works strategically. I guess I try to showcase my character in the value that is working with me, but, you know, in the end.
In the end, trust has to be given. It’s like forgiveness. You can prove yourself to be trustworthy, but you can’t earn trust. Okay. That, that got deep, deep that could be a whole nother philosophical discussion. Geez, Louise. Okay. Well, assuming you have their trust and in reality, I guess they have to trust someone to gain the expertise.
Dedicated skills and experience necessary for this type of work to grow their business most effectively and efficiently without wasting time or money, but either way you or whomever, they decide to trust, how do they determine their marketing budget? That was the question presented to us that started this whole deeper conversation on marketing budgets.
So how do they determine their budget? Well, you know, your accountant should be able to tell you what your gross income is. So you can then use that business one Oh one percentage formula that I gave you. But though those are the most excepted formulas. There are several others. Methodologies and formulas that are used to help business owners and department heads in determining what their budgets are, but rather than go through all of that math with you here, what I’ll tell you is that we have several calculators on our agency website.
So just go to reformation productions.com/budget. We will put a link to them on straight shot.net too. But three different calculators are they’re each using a different methodology or formula that is commonly used for companies in determining their marketing budgets. I love some online calculators.
Yes. They make life so much easier. We have one that is. Age and income-based, right? It takes into account how long you have been in business with your attitude, your disposition in your desire towards growth. So whatever your disposition desire is towards growth and of course your gross revenue.
So that’s the first one that we have on there. That is very similar to the, you know, business one Oh one methodology that I told you. And it’s using the age of your business and your also your, your attitude towards growth in that factor. As well, so that calculate reserved. That’s the first one I believe on the page.
Number two, we have one that is goal-based. Okay. So it is an alternate method that requires a little bit more data to be able to use it. It requires things like knowing. Your revenue goals, your value per conversion, right? What is that rate? Your industry conversion rates your cost per lead, things like that.
So it’s a little more, yeah, it’s a little more complicated as far as doing it. But if you’ve been in business for a while someone in your business, whether it’s, you know, sales, the CEO yourself, you may not, or your accounting department, somebody can help you figure out all of those things.
Are and if you can’t refer to model number one, or you can refer to number three, which is number three is a range computation model, which means yes, it’s sexier sounding than it actually is. It takes into account your profit margins. Hard costs the cost of occupancy that your mortgage or your rent and an effort to provide you with a high end to low end to your budget range.
So it won’t give you a specific number, this calculator won’t, but it because it’s made to give you a range. So it’ll say that you know, you’re somewhere between here and here and that’s, that’s kind of what that one is. That’s what sounds nice. I like that one. And that one just seems like it would be the most comfortable for me.
Well, that’s because it’s not specific. But if you’re looking for a specific number the other two are better. I like a little flexibility. No, no. I like having a high end and a low end, and then I can feel comfortable about landing somewhere in the middle. I guess, in some ways, as a business owner would make me feel like I have a little more control.
I think it really depends on how far apart those numbers are because depending on how you do the calculator if you have a number, you know, that’s $10,000 and then the other number, that’s a hundred thousand dollars. That’s, that’s too big of a range. So I don’t think it’ll give you numbers that far apart, but you know, it’s, it’s, as long as you’re comfortable, you’re going to fall somewhere in between here and here, then you should be good.
So why do you have so many? Different calculators out and options out there because people like choice and they have preferences. You know, I don’t really care where your budgets she comes from. I said I don’t even care how much it is, but I need it to develop a strategy for you as a business, help us help you.
It keeps me from wasting time with options that you can’t afford. And from not providing enough for your business when you could have afforded to do more. Now, I can’t tell you when your budget is too low, because I’m, I’m pretty familiar with what that looks like. But even in those cases, you know, maybe you’re just starting and you’re having some, some difficulty I still want to help you.
But in those cases, it’s simply going to take you longer to accomplish the things that you may need to accomplish to truly thrive in the marketplace. But something is always better than doing nothing and doing some homework is better than just. Going out there blind and making a mess of all of your possibilities.
So I try to work within any budget whenever possible. We can always do something to get you into a better position than you were in now. Regarding the calculators, you know, none of these budgets are perfect, but all of them give you a starting point. And then as your business grows and more successful, you can begin to increase your annual budgets to expand your options and the reach for your brand.
That’s one of the reasons why these formulas are percentage-based so that as you grow your company, That budget grows as well. Like you were saying it’s not a one-time thing. You have to revisit this every business cycle. It may not be every year, but often, if you, you know, your business cycle lasts 12 months, 18 months, you know, nine months, whatever that business cycle is, you have to look at whatever the budget’s going to be for that business cycle.
So there you go. Lots of talk about budget and money today. Always uncomfortable conversation folks. So all that being said, Zachary, what is today’s straight shot? Well, I don’t think it has to be uncomfortable, so, so let’s, let’s start there. It doesn’t need to be uncomfortable, but it needs to be honest, you have to be honest with yourself.
And you have to be honest with your agency about what you can and cannot afford. We’ll do our part of delivering everything that we can within that budget. And you do your part Mr. Business owner to honor that and keep your payments up to fuel that budget deal sounds like a deal to me now. Other than that straight shot-wise to the point that you made at the beginning of the show guys.
Oh, we’re getting serious. No, the value of what you were buying. And stop insulting creatives in marketing professionals. You wouldn’t expect Steve Spielberg, Steven and Spielberg dude. Where are you, boys? Yeah, you wouldn’t expect Steven Spielberg to come to your home and shoot your home movies for free, right?
Because he’s a professional at his craft and you value what he does the same as you want people to value. Whatever it is that you do right now, that being said, let me tell you exactly what it is that you are paying for. What went into that marketing professionals, being able to do this as a career, right?
They have invested years of training and developing the necessary skills to provide you with what you need in as good quality as possible. In a quick timeframe, as quick as possible, and with as much care as possible. So you are getting quality, speed, and heart. You’re also getting their experiences.
They’ve seen what works and what doesn’t work. They’ve made their mistakes. They’ve seen more of the available options and the alternatives than someone that doesn’t do this professionally. And that experience is very, very valuable and, you know, experiences valuable. Don’t you because you don’t want the captain of the airplane that you were on to be inexperienced or green.
You want to have an experienced captain. Right. Less likely to damage something important like you or your children, or in this case you were business. Now you have options. You don’t have to work with them and they don’t have to work with you, but isn’t it nice when everyone works together for the same goal?
In businesses really start to soar. So harmonious. Yes. It people working together. One common goal. That’s nice. I’m going to end it there. Cause I like ending on a positive note. So, guys, you have the tools that have been provided to determine your budget. If you need to. Now you understand what causes the unspoken rule is.
If, you know, we don’t look good unless you look good. So everybody’s working toward you being the best you can.
you look good? Is that right? Okay. That’s like an eighties thing, right? I just like I’ll play it. Okay. But anyway, okay. So you guys see the tools. We’ve provided to help you determine your budget if you need to. And you also understand that it’s important that you provide those right now. The other important thing is that you like this podcast episode, like wherever you are, do a review hit subscribe, smash that notifications bell, more good conversations like this coming up on our next episode, and always.
If you’d like to suggest a topic, or if you have a question for us, shoot us an email@infoatstraightshot.net. Or call us on the telephone at (678) 825–8086, extension three zero, zero. But seriously like us on social media subscribe, wherever you enjoy your podcasts or on YouTube. Because it really helps us out.
Thanks so much, guys. I hope you have a wonderful week until next time.